3 Places to Put Televisions in a Hotel to Increase Revenue
Televisions are a staple of modern life, pervading both private and public spaces. They're commonly found in hotels, where they increase revenue for the hotelier and are expected by guests. Not all hotels, however, are utilizing televisions to their full potential. If you run a hotel, putting televisions in these three places can help increase your hotel's revenue.
In Hotel Rooms
Placing televisions in hotel rooms is a necessity. Not only must every hotel room have a television, but any suites should have a television in every room within the suite.
If you don't have televisions in hotel rooms, guests will likely leave negative comments on online review sites and prospective guests may avoid staying at your hotel. Some guests who do stay without realizing televisions aren't available in rooms may request (or demand) a refund.
In-room televisions can do more than appease guests, however. They can increase revenue through:
- Pay-per-view shows and movies that guests rent
- Promotions for in-hotel amenities, such as room service or spa services
- Advertisements that local businesses pay for
In some cases, the sources of revenue can be significant. For example, a single pay-per-view showing might only cost your hotel $3. If your hotel has 100 rooms and half of the occupants watch a major pay-per-view event, though, that could be an additional $150 in one night. Additionally, advertisements can bring in hundreds of dollars each month from local businesses.
In Hotel Rooms' Bathrooms
Fewer hotels place televisions in bathrooms, and guests don't always expect their hotel room's bathroom to have a television. However, putting small televisions in bathrooms will be a nice amenity that many guests will notice and appreciate. Lots of people like to watch the news while they get ready in the morning or a show while they soak in an oversized tub at the end of the day.
Bathroom televisions can be used like in-room televisions to promote hotel services and advertise local businesses, but bathroom televisions' true value comes from their impact on online reviews. Because bathroom televisions are less common, they'll entice guests to rate your hotel higher when reviewing it and comment on the televisions.
Higher online ratings and better reviews will contribute to more revenue by increasing the number of people who book a room in your hotel. In a competitive industry where most guests search for accommodations online, even a small boost in online ratings can lead to a significant increase in bookings, and a major increase in revenue can follow.
In Hotel Lobbies
A hotel lobby television provides guests with something to watch while they're eating a continental breakfast or waiting for a front desk clerk. This sometimes helps guests pass the time without being bored, which might lead to greater customer satisfaction. The biggest benefit from a lobby television comes in the ability to sell last-minute specials, though.
A lobby television can take the promotion of hotel services to another level by promoting specific deals on any given day. At the start of the day, a front desk clerk or manager can check whether any hotel services aren't fully booked. For any services that aren't, the staff can create a special that offers a one-day-only lower price to whoever signs up for the service first.
The flexibility to provide last-minute deals to customers based on what services aren't booked will let your hotel capitalize on resources that would otherwise be unused. A spa that has an opening, for instance, might offer it at a reduced rate. Even though you won't get the full price for the appointment, you'll bring in more than would be earned if the appointment isn't booked.
For help getting hotel televisions to put up around your hotel's building, contact us at ProTVSolutions.